Red Bull Student Brand Managers are a part of the most dynamic and empowered student ambassador program in the world. Our SBM's are passionate about Red Bull and share their love for the brand with their peers. They are responsible for driving the brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the college experience. The goals of the Student Brand Manager program are to reach new students, excite students, increase sales and manage the Red Bull brand on a university level. Richmond Marketing is the Distribution Partner for Red Bull in Ireland.
Be a true expert of your campus, building a targeted campus plan to engage diverse groups of students on campus
Champion Red Bull by completing product-focused activity on a daily basis, focusing on Study, Staying Fit and Sporting occasions, to ensure that ‘can is king’ on campus.
Infuse Red Bull into the student lifestyle through coordination of projects on campus and support of select student events
Develop relationships with campus opinion leaders to build loyalty among a variety of groups on campus
Build relations with and secure coverage of Red Bull properties in campus media
Have a good understanding of ‘moment of want’ and ‘moment of need’ occasions in the everyday lives of students, driving trial and awareness of Red Bull in these moments.
Be a credible product and brand expert, knowing our product ingredients and brand values
Act as a Red Bull ambassador at all times, always professional & courteous to consumers, campus contacts and authorities
Develop and maintain a working knowledge of Red Bull properties, including both local and global events & athletes
Build brand awareness via targeted social network sharing of relevant Red Bull content.
Grow visibility and availability of Red Bull products in key outlets on and around campus.
Visit key outlets to check stock and point of sales displays to ensure perfect distribution and availability on and around campus
Identify distribution opportunities on and around campus, passing these onto local sales team
Regularly participate in meetings with local sales team to align marketing and sales strategies
Submit all activity through regular reports via Red Bull’s online university portal (RBU)
Share ideas and collaborate with SBM Nation through regular interaction on RBU
Identify future Student Brand Managers, driving recruitment initiatives on campus and aiding in training.
Current student at the university with a good reputation on campus
Charismatic and outgoing personality, with the ability to work with different groups and organizations
Comprehensive understanding of the university, including behind-the-scenes activities and hot-spots on & around campus
Connected with a variety of influential groups and individuals on campus
Passionate & knowledgeable about the Red Bull brand
Responsible and self-motivated, with the ability to manage part-time work & studies
Possession of a creative mind with an entrepreneurial spirit
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